According to University of Chicago, the word 'video' was first used in the 1930s to describe the visual channel, as opposed to the auditory channel, in early television experiments (Barbash). A 'video' track was first recorded in 1927 by John Logie Baird.
Given the growing popularity of internet content, it is evident that video content is now more popular than ever.
Videos enhances the amount of social shares and backlinks to your blog, which raises the visibility.
Here are a few reasons why you should use video in your blog for increased visibility.
Educational
A video on your blog makes a stronger memory impression in readers' minds, which is ideal for memory retention.
Emotional
A video provides important context that can't be learnt from text alone. Videos support your message's individuality and build your authority.
People Get More Out of Videos
According to Insivia, people can retain 95% of information when they watch it in a video format, compared to 10% when reading it in text.
More sharing
Video content is more likely to be shared than other sorts of information like blog articles and social network updates. You must incorporate video into your blog.
Build trust
One of the finest methods to boost the value and loyalty of your blog is through the use of video. Using video in your blog allows you to communicate with your audience more effectively and give them a more human experience.
Organic traffic
Videos add richness to the stories you write and the services you wish to deliver on your site. A video on your blog could aid readers in remembering it. Several studies indicate that including a video on a blog can boost conversion rates by 80%.
Easy to consume
Compared to standard text-based articles, videos offer readers a more engaging and dynamic way to see and hear information.
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